![]() ![]() As of 2012, Apple is the largest publicly traded corporation in the world by market capitalization, with an estimated value of US$626 billion as of September 2012. ![]() The company is now also known for its iOS range of smart phone, media player, and tablet computer products that began with the iPhone followed by the iPod Touch and then iPad. With the introduction of the successful iPod music player in 2001 and iTunes Music Store in 2003, Apple established itself as a leader in the consumer electronics and media sales industries, leading it to drop "Computer" from the company's name in 2007. Jobs subsequently instilled a new corporate philosophy of recognizable products and simple design, starting with the original iMac in 1998. Contd.,, The following year he became the company's interim CEO, which later became permanent.
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